How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Hootsuite
NOVEMBER 24, 2022
With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life. years alone.
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