article thumbnail

How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

article thumbnail

250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services.

Hashtag 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. How are brands leveraging community? often to build community and develop lasting, meaningful relationships with customers. Humanizing. Humanizing. technology.

article thumbnail

Entrepreneurs Giving Young Latino Business Owners Helping Hand

The Realtime Report

When best friends Michael Watson and Pablo Segarra, both of Puerto Rican descent, were growing up together in the Bronx, New York, they never envisioned spearheading an organization helping Latino Gen X and Gen Z professionals establish closer ties with each other…and their origins through travel, tech, music and other cultural platforms.

Travel 91
article thumbnail

How AI insights improve decision making

Sprout Social

For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software. AI insights for government Governments can use AI insights to improve public services and policies and engage with communities.

Sentiment 108
article thumbnail

Eco-Friendly Approaches in Digital Piano Education Platforms

BeingOptimist

In contrast, online platforms offer a largely digital experience, drastically cutting down on the use of paper and negating the need for travel, thereby reducing carbon emissions and conserving energy. This sense of community adds a social dimension to learning, which was traditionally limited in one-on-one piano lessons.

article thumbnail

Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Financial Industry: Your brand needs to be able to react quickly and securely when customers need help, especially when a location is closed or not within their travel range. People are much more likely to expect support on high end purchases. An extra challenge here is protecting a consumer’s very private information.