Josh S Peters
JANUARY 9, 2013
The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Any PR effort you’re putting forth can be enhanced by social media. Build Community.
Josh S Peters
NOVEMBER 18, 2010
What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get. Play the numbers game, but keep in mind the overall goal, which is to engage with your followers and whom you follow so as to build a specific community within Twitter.
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Josh S Peters
MARCH 8, 2013
Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Create a Social Media Presence . Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users.
Josh S Peters
JANUARY 16, 2013
Your search and social strategies can and should play into this part of the ZMOT process. By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. and research your customer, your products, your competitors products, etc. and how they use / consume information on them. Don’t use paid as s crutch.
Josh S Peters
JULY 22, 2009
Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands. The second is a slightly larger company called Keen.
Josh S Peters
FEBRUARY 15, 2010
Using social media to enhance what you’re already doing and tap into your existing networks and communities has a lot of underlying power to it. It really is like having a built in fan base right when you start. Do you have a newsletter you’re running? Again, great series my friend!
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