Jeff Esposito

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Kiddie iPads, Headshot Fails and personal branding

Jeff Esposito

19 Reasons Your LinkedIn Headshot May Be an Epic Fail – check out this list and silently nod if your profile picture on LinkedIn or any other social network falls into these categories. Kind of cool, but kind of scary at the same time. If it does, please go change now before continuing to read. Double dog dare you even.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons.

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Facebook will not replace websites

Jeff Esposito

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. push it towards your own cultivated community that plays on the world’s top social network. A common misconception in this ever-evolving space is that social networks will replace traditional means of business.

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Arguing is innovation, expelled for cursing & pirate duel on your phone

Jeff Esposito

For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. Does your community have lurkers? Set sail with Captain Morgan’s new Foursquare -connected game – in all honesty, I am not a huge fan of social gaming. How was your week?

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Five for Friday – Oktoberfest is a brewin’

Jeff Esposito

IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful. Football social network Bantr expands from the UK into Spain and Italy – this is not football, but rather the game we Americans call soccer.

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Is this Twitter’s Tipping Point?

Jeff Esposito

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. What do you think of this?