Dave Fleet

MARCH 1, 2014

Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

MARCH 1, 2014

Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

SEPTEMBER 7, 2010

Tweet How many times have you read something like this in a digital communications plan? As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. What are the norms within the different social networks?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

JULY 26, 2010

Policy on Staff Use of Social Media. Online Communications Guidelines. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Online Communications Policy. Social Media Guidelines. Community Guidelines. Social Media Guidelines.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150