Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I’ve really been thinking about this lately.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

DECEMBER 22, 2011

Cross-Department Social Media: As businesses continue to face the reality that community management (social media) requires time and committment, they are likely to empower more and more employees to work on the “social media team” the social media team won’t be a coming exclusively from the marketing and communication teams.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Generally speaking though, they lend themselves to community building and time saving features. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. Community Opinion social media Vent' Tweet It’s interesting to me that the last post of this year is a rant. That’s your recipe for 2014 success.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

JANUARY 8, 2013

Point is, if you want to be remarkable as a social media presence or as a business, respond to every single mention. Choose Your Social Networks-Carefully. Unless your audience is ridiculously socially engaged, you don’t need to be on every single social network. Commit to the community.

Social Media 198

Social Media Marketing Social Networking Communities 198