Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

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I Will Not Write About Old Spice

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

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