Waxing UnLyrical

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. We are a community. The cancer stuff. My time “away” made me realize how strong these ties can be.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.

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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. Then she asked if I would participate in some kind of survey they were doing of travelers. Leaving on a jet plane. That was The Moment.

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Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. What are we doing to bring about that social change?

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. AB: O ur CHOmobile travels the country all year round.

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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Backpack Boy is a macro-influencer. For instance, Lee Odden is a micro-influencer in digital marketing.