Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

Recently, several high profile social media people have removed themselves from Klout all together. I tested this out awhile back and added the fact that I was Chapter President of Social Media Club Hawaii (SMCHI) to my offline Kred. Another interesting component of Kred is the attempt to integrate offline influence.

Klout 177

Klout Comparison Influencer Airlines 177