Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Get creative with content and posts.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Twist Image

OCTOBER 2, 2015

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. The challenge is in defining your own hustle, and to not base it off of what others say, think or do on social media. community service.

Sysomos 40

Sysomos Communities Sentiment Instagram 40

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Strategy Development. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. How can I help you?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Socialized

SEPTEMBER 19, 2009

In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. Social media adoption has certainly been fraught with “innumerable confusions” and despair.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

JANUARY 3, 2011

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. Inciting Insight: How to make thought leaders think by The Communicator.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! And it doesn’t help for marketing — at least not the social kind.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Influencer 123

Influencer Ustream Authentication Social CRM 123