Waxing UnLyrical

APRIL 5, 2018

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Include volunteering in your communications process, mainly research and planning.

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Organization Communities CSR Class 132

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

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Strategy Metrics Consultant Education 100

Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. Social media isn’t part of my job.”. And work backwards from there.

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Questions Strategy Consultant Directory 100

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. What did you think of this social media play? having to warn people not to ingest disinfectant.

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Upcoming News Consultant Hosting 251

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. If that’s not a fresh take on community building, what is? If that’s not a fresh take on community building, what is? Check out these seven posts.

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Strategy Badge Consultant Flickr 100

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. She was there because RPS is a great community partner. In order to build a community you need more.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. So, let’s talk strategy. That’s right. to get it.

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Social Media MySpace Flickr Platform 188

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), Building a New Kind of Cruise Community.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

FEBRUARY 4, 2013

The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. What is your opinion of social scoring?

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. Want More Earned Media? Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. that I’m going to use for my own “strategy spring cleaning.”

Strategy 100

Strategy Banking Fashion Training 100

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Identify Relevant Groups, Communities.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

Social Media 100

Social Media How To Consultant Fashion 100

Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. Follow these people on social media, and get familiar with their work.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We used social media and leveraged the triple-bottom line of the organization to promote the program and event. Attracted affinity partnerships.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. Nine times out of 10, s enior executives, who are the ones conceptualizing strategy, etc., They treat it as an add-on instead of a new way of thinking and communicating. So what will they do about it?

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Social Media Compete Skills Consultant 100

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Class Conference Research 100

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Tourism Energy 153

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc.,

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

DECEMBER 9, 2013

How to Network on Social Media Without Being a Stalker. The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!).

Community building 210

Community building Consultant Flickr Communities 210

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. So which one garnered more interest according to Google trends?

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Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Develop a sense of community. Of course, the real sense of community is built off-line. Reward them.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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Case Study Study Project Creative Commons 125

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? How to Test and Refine Your Google+ Strategy. In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. What is #MindfulSocial?

Community building 198

Community building Consultant Eventful Communities 198

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Using influencer marketing as part of a successful strategy. It also requires the brand to have an established social presence. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Compare audiences.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. Social media analytics can change!

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Research Sentiment Banking Metrics 183

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Ashley Butler : We make upwards of 2MM cases a week!

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

Diagrams 100

Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. To the Army, engagements often mean meeting with people in the community. An extended community. Sphere of Influence.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

MARCH 24, 2014

I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. They need ventilating.

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Consultant Influencer Flickr Collaboration 189