Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Does caffeine fuel your business or community? Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Membership blogging partially meets our needs for community. is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

APRIL 17, 2012

The key is strategy. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Knowing your goals will help you measure the success of your strategy throughout its development. Look at how other businesses utilize social networking.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” Social media is an ideal platform to carve out a niche and own your territory. 2: True Rock Stars Let Social Proof Do the Heavy Lifting. The term “social proof” refers to the psychological phenomenon of people being motivated to do things that they see other people doing. Translation? Like this post?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

At this stage, most early adopters and heavy users of other social networking sites would be the majority of new registrants as they are very well aware of the new developments in the networking space. Classmates.com and MySpace are two social networks in their decline stage. How relevant is social media life cycle for a business?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Social media marketing services in North America. Even if this belief were true, trying to market everything to everybody is a highly ineffective strategy. How well focused is your marketing communication? Social Media Issues. Using social for referrals. This is a wrongheaded strategy — maybe.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. Really, the biggest unfortunate investment of social media is that it’s often a thankless job.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# Joseph Jaffe , Chief Interrupter of Powered, Inc.,

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. A member of my religious community disappeared. He eventually resurfaced and was said to be in good physical health. What would you do? Photos by Shutterstock.

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GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JANUARY 24, 2012

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Work on Building a Community. A community does not build itself. Reward your members for contributing and participating, and your community will not only grow, but thrive. Actively Manage the Site.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. After writing regularly about the virtues of social media marketing, it finally culminated in 2011 when I said point blank: social media marketing is typically a failure.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails. Follow him on Twitter. for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. They have REALLY engaged social networks. Helpful On Their Own Sites & Social Media Sites. Digital schomoozers. You know the type.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. I just wrote several posts on Brian’s PPBPR as well as moderating a Social Media Book Discussion on it. Not only that, but I have started a Squidoo lens where I am writing about social media books.

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Social media is exactly that: “social.&# If you’re going to dive in the social media world, you need to understand what it means to be “social.&# Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 16, 2008

Where : Black Finn NY, 218 East 53rd Street Who : Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference Why : Because you know you want to support a charity and hang out with some of the biggest search industry leaders Will I see you there?? I hope so!?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year. Social media management company Sycapse’s report was completed in the summer of 2010. Probably the second most well-known study was completed by Sycapse.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

If the response is a blank stare or some rambling, semi-coherent, jargon-laden ad-lib, it is a telltale sign that they have no systematic approach to strategy or execution. Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Follow Brad on Twitter. [ Like this post?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Some agencies are pure technicians: all tactics and no strategy. Suppose you start an engagement with SEO and email marketing, but down the line want to add social media or try PPC? Client turnover?

How To 166

How To Marketing SEO Project 166