Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. Canadians love social media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. CI Mark Payne: media and the police.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture. Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Social media is key PR driver. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Who are these people? Related articles.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

AUGUST 7, 2018

To build an organic audience, community or a loyal following of any type, it will take a committed engagement focus. A New Facebook Strategy. Shift your brand’s Facebook paradigm with a relevant, effective strategy. This study shows that increasing the number of posts has very little, or negative impact.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

JANUARY 28, 2019

In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. He wants people to connect with friends, family and community. Regulators come in. And there could be about a million other bad things that come from getting a bad reputation. Admit your failings,” PR pros (like me) tell our clients.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Strategy Development. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JUNE 9, 2013

Social Media Analysitcs (Photo credit: cambodia4kidsorg). None of the participants (about 15) were actually looking any deeper into web or social analytics to understand how users navigate a website or use the content they find to gain any better understanding of their audiences. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Bar graph (Photo credit: Wikipedia).

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

FEBRUARY 1, 2014

76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. Related stories: Corporate social responsibility all year round. What is Rob Ford’s media strategy? How to fire your PR agency.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

MARCH 28, 2015

Research, including a survey of members and consultation with IABC leaders from around the world, was conducted and formed the basis of the re-branding strategy. The circle emphasizes IABC’s global focus and indicates a sense of community. Related posts: Branding you: using social media to find a job. It won me over!

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. A good social media consultant understands the basics of search engine marketing. Keyword strategies.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 13, 2020

It even gives you a plan using social media to promote your own stories or curated even curated content. And, this advanced planning ensures your content and activities align with business and marketing strategies. Track blog posts and websites, email, newsletters and all social media channels. Be effective.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement.

Content 319

Content Marketing Curation Template 319