Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0
Social Media Strategery
OCTOBER 24, 2012
They were role models who would care for the community as if it were their own. "In "In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s
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Social Media Strategery
OCTOBER 31, 2011
A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc. Sounds pretty simple, right?
Social Media Strategery
AUGUST 22, 2011
Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. If so, Mr. Popularity may be taking over your community and the worst part of it all? Popularity may be taking over your community and the worst part of it all?
Social Media Strategery
NOVEMBER 30, 2012
Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success.
Social Media Strategery
JANUARY 23, 2012
Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.
Social Media Strategery
JULY 14, 2011
It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Social media specialists are the new normal.
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