Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It was chosen for its simplicity as a communications tool.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down. Sherrilynne Starkie.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). Social Media Certification.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Be On Trend.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Be On Trend.

Brands 195

Brands Hashtag Aggregator UGC 195

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. The 50+ demographic is the fastest growing in social media use.

Newsletter 355

Newsletter Meeting Social Media Communities 355

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

FEBRUARY 23, 2013

This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 6, 2013

In modern times, this means social media. Since Carrey’s video’s release a few days ago, it’s been viewed almost 2 million times on the Funny or Die website, and there have been almost 100,000 social media mentions of Carrey or the video. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction.

Video 329

Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Photo by Jolanda Flubacher. LinkedIn brings lookalike audiences to B2B marketing.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. ” (Geoffrey Colon, Senior Marketing Communications Designer, Microsoft, and author of Disruptive Marketing). Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Take the time to think it through.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

FEBRUARY 14, 2019

Canadian Living Publisher, Jacqueline Howe says, “Our Tested-Till-Perfect recipes have been key to building trust in our community – when our readers know they can rely on Canadian Living recipes to succeed each and every time. million readers. The post Canada’s most trusted magazine appeared first on Sherrilynne Starkie.

Badge 150

Badge Fashion Survey Travel 150

Sherrilynne Starkie

APRIL 13, 2013

The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JULY 10, 2018

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. .

Proposal 256

Proposal Facebook Policies Communities 256

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

MAY 6, 2014

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. Picking up an IABC Canada Silver Leaf Award.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment. Be honest, but be respectful. See point No.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

MARCH 14, 2015

Featured Headline Social Media Twitter Online Communities' Related posts: How many Twitter users actually tweet? Twitter is a favourite tool for bullies, stalkers and trolls. Good manners cost nothing. PLEASE LIKE MY FACEBOOK PAGE.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. LinkedIn Launches Live Broadcast Feature in Beta.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Ottawa Zoomers Show.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' I liked that it had the ability to search through feeds to find specific content.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Featured Headline Social Media Twitter' Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

FEBRUARY 23, 2019

In reading the comments, I remember the support from the community and it helped me decide to carry on. We started this blog site primarily to create a sense of community among Strive Public Relations consultants, since most of us work from independent offices. An it continues to do so in 2019. . Does blogging work?

Consultant 186

Consultant SEO Communities Review 186

Sherrilynne Starkie

MAY 17, 2019

Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool. Instagram launched a new @shop account to curate shoppable posts earlier this week.

Instagram 150

Instagram Curation Price Trends 150

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. PR pros have been building positive relationships with influencers since the dawn of the profession.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Community Management. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 28, 2019

He wants people to connect with friends, family and community. His Facebook Facts. In the article, Zuck tells ‘his side’ of the story. He starts with explaining that he wants everyone to have a voice. And, he explains that the best way to achieve this is to give away Facebook for free to users while selling ads to fund it.

Facebook 170

Facebook Wikipedia Reputation Price 170