Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback.

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Moving the Needle Using Social Media. "Community manager puts the wrong spin on what I do," Justin told me. What is a community manager?

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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

So when I promote local Master Gardeners and community gardens, those folks pass the link along and put us on their website. Here are the guidelines: your post must be congruent with the topics covered on this blog (corporate social media, publishing 2.0, The networking goes on in the sidebar, too. Susan Harris. government 2.0,

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