Akamai Marketing

MAY 7, 2015

Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. Decide which is your most valuable resource.

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Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL.

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Akamai Marketing

FEBRUARY 3, 2012

I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. We do have great restaurants here who aren’t active in social media, but what fun is that?!

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Akamai Marketing

MARCH 22, 2013

01 second to sniff out people who have created a community and people who have bought one. Community social media Transparency Twitter Vent advice automation personal branding' 10,000 Followers and a Bag of Chips: Will get you nothing. It takes exactly.01 PS: Think “everyone” does it?

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Buy Brands Twitter Communities 124

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag.

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Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Give them ways to be cool to their community by letting them be the gateway to a broader audience and you’ll be tapping into their desires to be seen as an early adopter. Ah, the early adopter.

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Strategy Marketing Startup Apple 100

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. And as someone who has a community, I can tell you from personal experience that its deeply troubling to stare down the lowest common denominator. But in my view there are several approaches to community moderation.

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Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Here’s why.

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Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

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Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

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ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. The community has spoken, it may be time for a renaissance of small and medium businesses. Social media is more than just a platform.

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Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. Determine what the benefits to blogging will be.

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Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I use Paper.li I find it to be fairly engaging.

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Curation Paper.li Storify Tools 255

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media. That’s why no one “owns” social media.

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Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

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Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

MARCH 22, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Buy Brands Twitter Feed 174

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Guess what?

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Akamai Marketing

JULY 19, 2011

Use it as an opportunity to really engage the community who engages you – give them something they want to talk about in the place they want to talk about it. They’ll react differently to different topics. Track what topics are hot on what platform and expand upon it in that platform. In the end, its important to remember.if

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Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

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ROI Social Media Policies Creative Commons 194

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. How about a social media manager about tweeting on the weekends?

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Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 6, 2012

Its essentially relationship building with your community and audience. Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. I compare using these techniques as the Marilyn Monroe of social media.

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Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

Recently, several high profile social media people have removed themselves from Klout all together. I tested this out awhile back and added the fact that I was Chapter President of Social Media Club Hawaii (SMCHI) to my offline Kred. Another interesting component of Kred is the attempt to integrate offline influence.

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