Sprout Social

NOVEMBER 18, 2020

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem.

Activities 114

Activities Brands Social Capital Influencer 114

Twist Image

FEBRUARY 18, 2018

Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing.

Social Capital 51

Social Capital Advertising Communities Organization 51

Twist Image

AUGUST 10, 2012

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Community managers going everywhere and anywhere on Facebook that health nuts hang out? community management. community manager. corporate communication. social capital. social media.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Where does social marketing fall into your approach? To me this also includes social capital, meaning your customers that believe in you.

Social Capital 196

Social Capital Journal Energy Campaign 196

Laurel Papworth

MARCH 28, 2012

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. That would be us.

Social Media 66

Social Media Yahoo Banking Social Capital 66

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

SocialFish

JANUARY 22, 2011

He sees lots more groups forming in the future but also lots more people joining and leaving groups at a lower thresholds of participation and asks, “what does that do to social capital&# ?

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Social Search could it be a Google Killer? Share this on Reddit.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Stay N' Alive

SEPTEMBER 21, 2010

How do we build community? The more you give, the more you will get back and the more your community will grow. Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. &# are probably the wrong questions you should be asking. Build cool stuff.

Influencer 102

Influencer Social Capital Publishing Twitter 102

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

NOVEMBER 1, 2011

That fosters community. That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. We actually have to do it for the value in that.

Klout 121

Klout Social Capital Influencer Social Graph 121

Buzz Marketing for Technology

JUNE 27, 2008

None of that undermines your assertion that the medical community need to embrace this new technology - and I think the idea of sharing high quality knowledge into the poorer world has enormous potential. Human communication has always been about people and social capital. David Evans. June 12th, 2008 at 2:55 pm.

Web 2.0 188

Web 2.0 Journal Film Education 188

Koka Sexton

APRIL 5, 2015

In-between cold calls I would go into a group and look at the profiles of the people having discussions, maybe answer a question or ask something of the community. Someone I worked with introduced me to a group in LinkedIn that had people talking about our industry. Over the course of the next couple weeks something magical happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

In-between cold calls I would go into a group and look at the profiles of the people having discussions, maybe answer a question or ask something of the community. Someone I worked with introduced me to a group in LinkedIn that had people talking about our industry. Over the course of the next couple weeks something magical happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

ProBlogger

MARCH 18, 2012

My second-most popular post on Firepole Marketing was a controversial take on the topic of social transactions, called Is the Bank of Social Capital… Broken? And with it, an engaged, dynamic, actively commenting community. Be controversial. It was a post that demanded people to take a stand and have an opinion.

Comments 40

Comments Blogosphere Social Capital Banking 40

Buzz Marketing for Technology

JUNE 27, 2008

regarding us as "individuals with needs" while we function "inter-dependently within communities. The digital networked realm will be entered from silos as "everywhere locations", "miscellaneous filing categories", "amateur expertise", "social capital" and "free revenue".

Project 100

Project Engagement Blogosphere Skills 100

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 130

Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. Great post!

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

FEBRUARY 19, 2016

He is at the center of the community so far, as we map it out. It turns out that there is not just one community here either. If you are looking to engage with this market, it would serve you well to know that there are actually a number of different sub-communities clustering together. Marshall: Exactly. Marshall: Great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? link] Frontier Want to find out where your audience start their day?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might. If you can control the constraints of a system, you can influence the order within that system.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

link] #search #online #marketing [link] fury Facebook : Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting… [link] [link] Peg Mulligan’s Blog How to Add Strategic Thinking to Your Content Creation.

Social Media 127

Social Media Strategy Report Consultant 127