Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community coolâ„¢. Image: Paul Townsend via Flickr, CC 2.0 . Based in the Washington, D.C.,

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

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