Techipedia: Tamar Weinberg

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. In this case, Facebook can be a great way to reach out to your local community. What’s your goal? to encourage referrals.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Promotions/Offers. Like this post?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A. Tamar is also the author of The New Community Rules (July 2009).