Sherrilynne Starkie
FEBRUARY 23, 2013
The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.
Sherrilynne Starkie
MARCH 8, 2014
The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success? You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value.
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