Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JULY 22, 2013

Why: Neville Hobson shares the story of how an apology can change your online reputation by showing your human side. Why: In this guest post for WUL, Kirk Hazlett reminds us that behind (mostly) every social media post is a real life human being. How to explain social media to your spouse. An apologetic tweeter.

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Consultant Flickr Reputation Resources 215

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MAY 18, 2015

How to Become a Leader in Your Industry Using Social Media. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Content Marketing: Without Community, It’s Only Half the Equation. 9 Things True Thought Leaders Always Do.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

AUGUST 26, 2011

Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. How many of you, who are active in social media and are business communicators yourselves know who she is?

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Film Klout Policies Reputation 227

Waxing UnLyrical

JULY 11, 2019

As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). Your purpose should be communicated, however subtly, through everything you do and every representation of your company.

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Company Brands UGC How To 210

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. Looking At Social Media Value The WIIFM Way. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Confidence is just as valuable as competence.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

AUGUST 20, 2014

Change in reputation? Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Know beforehand & avoid vanity metrics #measurepr.

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. To do that, I need to backtrack a little.

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Skills Communities Issues Education 188

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions.

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Yammer Consultant Proposal Journal 100

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Conference Construction Consultant Training 100

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Traditional public relations, branding and reputation programs suffer from some of the same challenges. See you on Tuesday, then.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? I hope you’ll join us.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

MAY 13, 2011

If you’re reading this, you don’t need me to tell you Burson and Facebook made an incredibly boneheaded move here , doing some (at least in the short term) damage to both their reputations; though I think Burson is the one who really has egg on its face. He does social media management for @ KimberMedia and teaches for @ bgckids.

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Privacy Flickr Policies Google 237

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Don was instrumental in those efforts. Based in the Washington, D.C.,

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Consultant Hotels Conference Sports 100

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

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Press Release Startup News Journal 100

Waxing UnLyrical

AUGUST 15, 2011

Its goals are entrenched in reputation and community-building. I need people inside and outside the University to know about the great people and work happening within our community and we need to hear from our stakeholders, their ideas, their concerns … and the numbers are reflecting that.

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Study Committee Metrics Education 178

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Sign out Leave your comment here.

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 20, 2010

I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. Because the best networking is to build your network before you need it. Dr. Mark Drapeau aka @cheeky_geeky is the keynote speaker. You will leave feeling inspired and happy.

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

JULY 15, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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LinkedIn Banking Reddit Social Networking 206

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. And once you’ve made your bed, be prepared to lie in it. Regardless, thanks for visiting!

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Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me.

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Class How To Applications Course 227

Waxing UnLyrical

APRIL 14, 2011

@CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Are reputation, issues management and media relations part of a promotional effort? But Marketing and PR are not the same!

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

OCTOBER 15, 2010

Else what’s the difference between you, me and your run-of-the-mill social media guru ? Get Shareaholic test Filed under Career , Marketing , Social Media | Tags: anne bancroft , internet famous , mel brooks , to be or not to be , world famous in poland | Comments (13) Site settings comment help?

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Class Postrank Comments Tourism 168

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive.

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Get Shareaholic test Filed under Public Relations , Social Media | Tags: julian assange , reputation management , wikileaks | Comments (3) Site settings comment help?

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Reputation Postrank Class Tourism 183

Waxing UnLyrical

MAY 15, 2015

Nancy Glick , who you will probably never find on social media, but who I adopted as my boss and mentor when I worked at Ruder Finn (which agency I basically wore down until they hired me). community embraced me when I was new here; as did San Francisco back in the day. And that’s how life happens.

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Consultant Metrics Fashion iPhone 100

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media?

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 18, 2011

Broadband access, and how people use digital in their real lives, is reflected in how marketers use digital in their communications. MM: I find influentials and communities in the UK to be less open to being approached, and more cynical of unsolicited communications in the UK than they are in the US. Also, the UK is smaller.

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Tweetdeck Issues Campaign Comparison 185