Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? When I first started pushing the words “social media&# around my traditionally conservative firm, I started small.

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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Here are five ways the NHL can start the process of repairing its damaged reputation: Start communicating with fans NOW MORE. Open up communication as soon as possible. Ramp up your community relations. Give fans details about the new agreement, what it means to their favorite teams, and how it makes the game better.

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Recovering from a Social Media Mistake

Social Media Strategery

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. If you were going to be advising a client or colleague how to use social media, you damn well better be using it yourself too, right?

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? The change agents who risked their jobs and reputations to start these networks a few years ago are being held up as innovators and leaders. Community mores and processes that worked with a smaller community don’t scale.

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What's Going to be Your Social Media Legacy?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What’s Going to be Your Social Media Legacy? Stop everything related to social media. What would happen to the social media practice there?

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