Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Zuck’s facts about Facebook

Sherrilynne Starkie

And there could be about a million other bad things that come from getting a bad reputation. In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. He wants people to connect with friends, family and community. And, it’s essential to restoring Facebook’s good reputation. Share prices fall.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Community Management. Skills Why How.

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Nine years of Twitter

Sherrilynne Starkie

I had already invested a lot of effort into my blog and was building a credible reputation online. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help.

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