Jeff Esposito

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Gilda’s Club: What went wrong?

Jeff Esposito

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement.

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Five for Friday

Jeff Esposito

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas.

Klout 26
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Target's PR issue

Jeff Esposito

Dispute this, there are some things that they can do to keep their reputation and political ties intact. In this case, Target could have made the donation to the candidate but countered with a similar donation to an organization teaching tolerance for the gay and lesbian communities. Tell the public why the candidate was backed.

Issues 34