Gilda’s Club: What went wrong?
Jeff Esposito
DECEMBER 3, 2012
When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement.
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