Communities, Reputation and Social Media

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Direct Marketing Observations

Communities

Reputation

Social Media

A Reminder on Risk Mitigation in Social Media

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Companies shouldn’t be forced into a proactive approach to anything.

Social Media

Social Media Reputation Policies Influencer

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. We obviously sat in a room and agreed with the highest ranked person in the room who happened to love the logo but we failed to perhaps use social media channels to ask those that wear our clothes what they thought. They went off. What do we do?

Social Media

Social Media Crowdsourcing Retail UGC

Social Media Informer

Direct Marketing Observations

A Reminder on Risk Mitigation in Social Media

What Social Media Lesson Did Gap Learn?

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