Were he speaking it today, he might refer instead to Twitter. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. Even if you only use it to disseminate press releases, it at least plants a flag in this increasingly critical community. The target publication date is late 2012. Order From Chaos. Brandjacked! MORE >>

and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Home What We Do Awe-inspiring Clients About Contact Us A Baker’s Dozen of the Best Food Blogs 1 07 2010 The blogosphere has communities for just about every interest group: golf aficionados, animal lovers, wine enthusiasts….if Even understanding that there is an online place for everyone, there is one community so massive that it has garnered books , a movie and thousands of blogs.  Extanz – PR 2.0 Well, I have a theory.  MORE >>

and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Communities are the new News-Outlets: Like my physics teacher in high-school said, “nothing is lost, everything transforms&#. Communities, organized or informal, will dictate trends like old media used to. If your company doesn’t have or belong to a community, your influence is vanishing. They now need more than ever their community to innovate. Extanz – PR 2.0 Now there are way too many people here. MORE >>

and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! preface this post by saying that some brands have entered social media with “cool equity&# giving them an advantage but not necessarily maximizing their community potential. It’s easy to under-serve the community and having a high number of fans does not a supportive community make. If your ‘Brand stream’ is varied, it’ll be more trusted and more referred to. Extanz – PR 2.0 Promotion? MORE >>

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community. Pick your battles and remember that the needs of the LinkedIn community are far different than those of MySpace, be selective by first knowing your socialgraphics of your customer base. Thanks! MORE >>