Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

AUGUST 4, 2013

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. Photo credit: Abode of Chaos).

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 14, 2019

Canadian Living Publisher, Jacqueline Howe says, “Our Tested-Till-Perfect recipes have been key to building trust in our community – when our readers know they can rely on Canadian Living recipes to succeed each and every time. million readers.

Badge 150

Badge Fashion Travel Survey 150

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Take the time to think it through.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 14, 2012

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia).

News 290

News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

MARCH 14, 2015

A version of this article was first published at Thornleyfallis.com . Featured Headline Social Media Twitter Online Communities' Photo from #unfinishedbusiness. Related posts: How many Twitter users actually tweet? Twitter is a favourite tool for bullies, stalkers and trolls. Good manners cost nothing. PLEASE LIKE MY FACEBOOK PAGE.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

OCTOBER 15, 2018

Owned Media is self-published content. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! He wants people to connect with friends, family and community. “Take on all the blame and promise to make things right. Be contrite. Be responsible.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

APRIL 6, 2013

The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture. Social media empowers the resulting commentary, debate and discussion: This post was originally published on the Thornley Fallis website. Related posts: Somebody that I used to know.

Video 329

Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

MARCH 14, 2018

Getting stories published on other sites delivers those important links back that also improve site ranking. It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. Why not make the most of that investment by repurposing it?

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. This story was originally published on the Thornley Fallis blog. I liked that it had the ability to search through feeds to find specific content. Image via CrunchBase.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MAY 11, 2013

We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. This article was originally published on Thornley Fallis. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? A version of this article was originally published on Thornleyfallis.com. At Thornley Fallis we believe tracking resonance makes more sense. This means tracking what really matters in achieving the campaign objectives. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 20, 2012

Originally published January 12, 2011). The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. So after several months of effort, very little momentum was gained and the group was dissolved.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 28, 2015

Stories draw people together, create community and build consensus, trust and loyalty. The article was originally published on Thornleyfallis.com. It’s true that storytelling has been a crucial part of human life since man lived in caves.A And that’s why storytelling is so important in business. Sometimes it’s a sale, but not usually.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. PR pros have been building positive relationships with influencers since the dawn of the profession. Instagram influencer marketing.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

APRIL 26, 2014

In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. David Guttenfelder was part of a SXSWi panel which included TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey.

News 321

News Instagram Journal Policies 321

Sherrilynne Starkie

JANUARY 8, 2018

Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Community Management. SEMRush, Moz.com, SearchMetrics, AWR Cloud. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 1, 2014

That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities. It’s a tall order, and very few communicators have it all. This article was originally published on the Thornley Fallis blog. How to fire your PR agency.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. How to be smart on Twitter.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

MARCH 28, 2015

The circle emphasizes IABC’s global focus and indicates a sense of community. I love the flexibility regarding colour and implementation and the circle nicely articulates community and connection. A version of this post was originally published on ThornleyFallis.com. The letters are cut out of the circle. It won me over!

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected.

Report 308

Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. Creating, publishing and managing social media and PPC ads. Community management. Relationship Management.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. After all calendars are all about dates, so tracking deadlines for the delivery and publishing of all content is a core function of the tool.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

JANUARY 13, 2020

After all, calendars are all about dates, so tracking deadlines for the delivery and publishing of all content is a core function of the tool. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Content Creators.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

SEPTEMBER 12, 2018

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. Eroding hierarchies give way to social networks as a way of solving community problems. Care in the community, but does it work?) Ask anyone working in news or publishing. It still is!).

Hotels 342

Hotels Communities Industry Social Media 342