Adam Sherk
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.
Adam Sherk
MARCH 7, 2011
So is the system good for publishers? There are certainly downsides like the lack of backup, ceding control and giving Facebook access to valuable data for free, weakening your own on-site community, etc. And the reality is that not every site is able to build up a strong, active on-site community of its own. I think it is.
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Adam Sherk
JUNE 5, 2009
While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place.
Adam Sherk
AUGUST 11, 2010
This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets.
Adam Sherk
OCTOBER 18, 2011
Press release optimization doesn’t get the attention it once did, at least within the SEO community. I hadn’t published this previously because there already a number of other good resources out there. Why wouldn’t you try to increase the search engine visibility of your press materials?
Adam Sherk
FEBRUARY 28, 2012
Geotargeting isn’t a natural fit for every news organization, but for those with content that will appeal to specific areas and those that publish in multiple languages it is worth experimenting with. Print publishers, particularly magazines, have a powerful draw that they can use to their advantage: people love to see their name in print.
Adam Sherk
JULY 15, 2013
She did an excellent job with her community building tips too. He cares about the attendees and their success, the industry as a whole, his company and employees, the larger community (and that’s just the work related stuff). Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book.
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