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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. An engaged community is everything. We see so much value in community and engaging with our customers beyond getting the sale.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Reward them with a significant discount over the price they’d pay if they waited until your product, album, or project is complete. Show your face in the video. Dress nicely and smile. The speaker’s Kickstarter campaign raised $938,000, just shy of $1 million, after setting an initial goal of $125,000. Be passionate.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

.&# [page 20] And, “The telephone remains relatively popular even among the technologically proficient, as 1/3 of home broadband (32%) and wireless Internet users (32%) say that the telephone is their favorite means of contact when they need to get in touch with government.&# [page 20] Surprising? community? htttp://www.scarf8.net

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Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Christmas loot Twas the day after Christmas and all through the house all the gadgets were blinking along with a new wireless mouse… I love all the new loot on Christmas. Cheers, Anthony. Anthony’s last blog post.

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. i contacted Jeff Bezos and offered myself as liaison to the library community for the low low price of one Kindle, but evidently i was not the first one with this idea so he passed. » reply.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Wireless WANs and LANs.

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What I Like/Didn't Like About blogworld

Social Media Strategery

Things I didn’t like: Shoddy Internet access – BlogWorld wireless Internet was very slow, if you could even log on. Recently,I found an excellent online store, the [link] are completely various, good quality and cheap price,it’s worth buying! Unacceptable, especially for a conference like this. The Whole. :

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