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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185
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18 PR Standbys That Will Never Die

Waxing UnLyrical

My community came up with some good ones. Emily Stivers : Press releases. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here they are, all 18 of them. Matt LaCasse : Old School metrics.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Highlight your company’s community involvement. Here are 20 ideas.

ROI 191
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Download our 105 Factors Impacting Your Digital Brand white paper. Marketers and business leaders must take the time in 2020 to understand the power of personal branding.

Sample 78
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

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What Content People Share And Why They Do It

Mindjumpers

Obviously one can say that social bookmarking also allows you to save and sort content, but let’s be honest: social bookmarking is used more for SEO than for “sharing” and the community-aspect of social bookmarking is quite low, depending on the used service.

Content 213
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Representational Democracy is Dead

Laurel Papworth

Well actually, they didn’t have computers or the internet or a Platform, but still it was everyone gets a shot at running the community for a year each. Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. That was Direct Democracy.