Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! View this post on Instagram. ????Research View this post on Instagram. This is Titouan.

Retail 103

Retail Trends Fashion Marketing 103

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 117

Platform Social Media Tumblr Reddit 117

Akamai Marketing

JANUARY 1, 2015

We actually recommended that the shopping center reduce the number of social media profiles in order to focus on the platform that was most likely to reach their audience. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants.

Case Study 100

Case Study Retail Study Eventful 100

Bill Hartzer

NOVEMBER 6, 2023

” This trend speaks to the profound influence of the digital age, where social media and content creation have become powerful platforms for self-expression and entrepreneurship. 14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.”

Influencer 94

Influencer Social Media Survey Construction 94

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 120

Video Retail Hosting Fashion 120

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

NOVEMBER 30, 2020

Users spend, on average, 28 minutes on the platform. businesses will be on the platform by the end of the year. As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retail activity through this channel will only increase.

Products 164

Products Instagram Brands How To 164

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 161.7k.

Brands 120

Brands UGC Authentication Comparison 120

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

agora pulse

JULY 12, 2018

Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about.

Community building 90

Community building YouTube Communities Influencer 90

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

OCTOBER 4, 2023

Think: honing in on campaign performance, uncovering how specific content themes perform on different platforms, seeing how your audience responds to different topics—the possibilities are endless. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 121

Strategy Brands UGC Marketing 121

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

OCTOBER 19, 2022

When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Your community is comprised of your customers, superfans and partners. Use creator platforms. Look to their community.

Campaign 104

Campaign Content How To Influencer 104

Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. The Duty to Represent Authentically.

Authentication 91

Authentication Brands UGC Construction 91

Sprout Social

DECEMBER 14, 2022

There are a lot of ways brands can join the metaverse, but most metaverse brand activations involve one or more of the following technologies: Virtual, immersive environments via metaverse platforms like Roblox or Decentraland. Big-box retailers have also created metaverse brand activations. Mini-games. Real estate.

Industry 109

Industry Examples Real Estate Brands 109

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

Social Media 87

Social Media Brands Content Guidelines 87

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. These platforms are key to preparing your business for delivering personalized experiences on social.

Social Media 123

Social Media Sentiment Data Team 123

agora pulse

JUNE 9, 2020

That’s versus 71% on other social media platforms. This makes them ideal for the retail, and food and beverage sectors. Pinterest for Retail. Link YouTube, Instagram, and Etsy : Retailers can now link their YouTube, Instagram, and Etsy accounts on Pinterest. Tips for Retailers. Promoted Videos. Entertainment.

Engagement 138

Engagement Retail Case Study How To 138

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible. “Half of the value people get from Dance Church is in the class.

Small Business 91

Small Business Marketing Retail Education 91

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

Research 144

Research Social Media Airlines Marketing 144

Pixlee

APRIL 11, 2019

Growing a new Digitally-Focused Community. Since starting operations in 2008, Airbnb has focused heavily on its community image , creating a new cultural norm of sharing homes, rooms, and even experiences with traveling guests. Airbnb shows off some luxury experiences through community content.

UGC 65

UGC Content Retail Marketing 65

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

MAY 15, 2020

We looked at overall social metrics across all platforms to get a sense of how different industries use social media each day. We found that across all industries and all social platforms, brands sent an average of 28 posts per day. How much time is your brand dedicating to each social platform? Posts sent per day.

Industry 122

Industry Real Estate Social Media Sports 122

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. The TikTok videos were also repurposed for TV commercials, but proved to be more effective on their native platform. Case study: Fantastic Furniture . Fantastic Furniture worked with Incubeta to create TikTok influencer content. meccabeauty.

Case Study 113

Case Study Marketing Directory Retail 113

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. With over 2.6

Social Media 52

Social Media Video Content UGC 52

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. the platform announced YouTube Shorts monetization options in late 2022. Ensure your channel doesn’t have any active Community Guidelines Strikes.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. An engaged community is everything. We see so much value in community and engaging with our customers beyond getting the sale. billion in the United States alone in 2021.

Campaign 89

Campaign Brands Fashion HootSuite 89

Mindjumpers

JANUARY 2, 2013

In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. Brands quickly picked up on the importance of visual communication and started building Instagram communities.

Social Media 237

Social Media Tumblr Instagram Privacy 237