Communities Organization Social CRM Yammer 
Convince & Convert
JULY 12, 2011
He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology.
Proactive Report
DECEMBER 27, 2010
For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.
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