Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

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B2B Communities Facebook How To 230

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. What an opportunity to teach, and learn from, a student, and introduce her to the community. So did Sally Falkow.

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Communities Flickr Conversation Hosting 180

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

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Project Influencer Communities Groups 236

Waxing UnLyrical

MAY 23, 2019

Whether your organization is large or small, chances are that you will have to work with volunteers at some point. How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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Case Study Study Project Creative Commons 125

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. It energizes an organization, moves employees and changes lives forever. Many were moved to tears of joy.

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CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. If you’d like to join us – it’s a wonderful community, if I say so myself! ”) without actually having invested in relationship building first.

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Consultant Communities Community building Groups 205

Waxing UnLyrical

JANUARY 24, 2019

I was forced to “rethink” my own life purpose 16 years ago when I sought help from an executive coach at a time when I was depressed in the wake of 9/11, and exhausted from building my PR agency, caring for a sick husband who had been valiantly battling a brain tumor and fulfilling myriad obligations to professional and civic organizations.

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Consultant Banking Compete Energy 228

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. What are we doing to bring about that social change?

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Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. All of this means that PR crisis management is something that every organization of any size needs to consider.

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Tips Reputation Analysis Consultant 160

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. I’ve been working virtually, at least in part, since 2006. I hope to see you there!

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Eventful How To Energy Training 334

Waxing UnLyrical

JANUARY 4, 2012

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain. Under the management of PIR, the.nog domain will only be available to nonprofit organizations. Why you should do this.

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Organization Communities Buy Groups 174

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

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Banking Training Upcoming Consultant 213

Waxing UnLyrical

DECEMBER 23, 2011

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain. Under the management of PIR, the.nog domain will only be available to nonprofit organizations. Why you should do this.

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Organization Communities Buy Groups 165

Waxing UnLyrical

JULY 24, 2017

So the people and/or organizations who will employ/hire/contract with you will not do so only because of your #madskillz but because they believe that your values and approach aligns with theirs. I’ve said this a number of times over the years and I’ll say it again: people do business with people.

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Banking LinkedIn Hashtag Consultant 224

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Likewise, these are also the fundamental building blocks for success in social media for any organization. Stay humble.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. Time and training are critical.

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Eventful Training Survey Communities 154

Waxing UnLyrical

FEBRUARY 13, 2017

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls. 24 , so definitely get in before then.

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Course Module Training Banking 168

Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. There are also thousands of University community members now participating in social media spaces … and they all have different needs. They were always there. It doesn’t make sense.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. There is no organization around that doesn’t say “it’s different.” So here we go. .”

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Strategy Consultant Research Organization 243

Waxing UnLyrical

JUNE 13, 2011

If you don’t know him, Rob is the founder of this platform that makes it easy for nonprofit organizations to embark on fundraising activities even if they don’t have much technical knowhow (w00t!). And tell your story so well that your community will go out and tell it for you. In particular, he said: Tell your stories.

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Embedding Eventful Flickr Meeting 200

Waxing UnLyrical

JULY 31, 2013

Organizations are formed to create mutual value. Now that those constraints are radically transformed if not loosened, simply slapping on some social doesn’t necessarily free the organization to best create mutual value. It’s designed to help galvanize your organization.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. Come Wednesday, Razoo is going to try to pull off an ambitious exercise in helping nonprofit organizations in the Greater Washington area do just this. And on Nov.

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Flash Mob Library Exercises Communities 200

Waxing UnLyrical

MARCH 15, 2013

Accurately translating the “truth” of who we, or our organizations, are at our core, is critical to good story-telling, which is what we do. In PR : Could anything be worse than your program, or organization, be perceived as “signifying nothing”? What is important about what we do, and why should anyone care?

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Consultant Flickr Policies Communities 279

Waxing UnLyrical

JUNE 14, 2018

Most organizations expect you to be productive and can potentially create unnecessary stress. Find a Sponsor in Your Organization. With the help of technology you can build an online community to help build your business or network with people in the industry. Work Smarter, Not Harder.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

JUNE 15, 2016

I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. Any good professional knows that a new business, organization, musician or author needs to build a foundation of advocates.

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CPC Campaign Communities Organization 100

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. We continued our discussion by moving on to a question about barriers to measurement.

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Research Advertising Questions Communities 193

Waxing UnLyrical

MAY 10, 2018

Uplift Studios overall communication strategy is risky. On one hand, it could miss key audience segments who may think it is a feminist organization and miss the fitness aspect entirely. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions. Be inspired by others.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

MARCH 25, 2013

And that is they recognize and support their brand evangelists organically. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. What Chobani does isn’t rocket science. They do something I always say is more important than marketing. Great product.

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Travel Price Consultant B2B 254

Waxing UnLyrical

APRIL 15, 2013

Public relations is just that…relations with the public (aka “human beings”) who have a vested interest in what our client or organization is doing. Impersonally delivered electronic communication isn’t going to cut it. Person-to-Person Communication: The Human Side of Public Relations is a post from: Waxing UnLyrical.

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Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

DECEMBER 12, 2011

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners join organizations, begin to participate, and meet people who can offer support and advice. Maybe they catch but don’t propel the business owner back into the air. Other business owners can’t do that.

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Communities Team Meeting Study 215

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “One of the biggest issues, especially for larger organizations with multiple agencies working for them, is the lack of a centralized strategy,” says Daniel Yeo as he illustrates how you can overcome barriers to collaboration. How to Simplify SEO, PR, and Social Collaboration. 4 Ways To Put a Little Love In Your PR.

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Collaboration Consultant Team Communities 100

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Why do you care about Social PR?

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Delicious Banking Sports Education 100

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. It will only reflect poorly on you and your organization. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Guest post by Yvette Pistorio.

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Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

MARCH 15, 2011

And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. That it was fully self-sufficient, end-to-end?

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Social Media Project Flickr Eventful 195