Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MARCH 29, 2012

Who leads your organization's social media initiatives? Adding "social media" to that junior public affairs officer's job description isn't suddenly going to turn your organization into the next Zappo's. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization?

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Social Media Organization Social Media Management Statistics 132

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MARCH 8, 2020

Integration – Agencies provide a third-party perspective to identify synergies and drive opportunities to add value across the organization. In-house PR pros are often too silo’ed, especially in large organizations, to connect the dots across multiple teams and functions. via GIPHY.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

NOVEMBER 18, 2011

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. For you, building communities might be the goal.

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

MARCH 3, 2011

SR: First of all, I just want to say that I absolutely LOVE the idea of the Schools App – college students have been self-organizing on Facebook, and MySpace before that, for years before classes actually started. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs?

Education 130

Education Class Groups Groups 130

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

JUNE 22, 2011

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0 These are people.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

APRIL 23, 2011

With the recent news that several major Open Government efforts including USASpending.gov, Data.gov, and FedSpace may be shut down due to budget cuts and that the Pentagon has disbanded their social media office , many people in the #gov20 community started wondering if their social media, Gov 2.0 and Open Government programs might be next.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JULY 18, 2012

I don’t blame Salesforce’s CEO for taking advantage of this laziness that exists among his customers, but I can’t see how in any world, things like this being a good thing for creating collaborative organizations. Communities don’t work like that. People don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JULY 14, 2011

tools internally, and you’re managing your organization’s Twitter and Facebook pages. tools internally, and you’re managing your organization’s Twitter and Facebook pages. Everything’s going according to plan, right? Eh… not quite.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JUNE 25, 2010

Community Blog. communities have failed to build a critical mass of users, they can quickly become echo chambers, they don’t have full leadership support, and they often fail to make it “ into the flow.&# guest health internal leadership OReilly opengov organization Personal pr Prof. Sat, Jun 26, 2010 Enterprise 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Paid ads and sponsored content will help drive the “organic” reach of your other content. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 3, 2014

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? principles, and have made an impact on government and the citizens and communities it serves. guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

NOVEMBER 8, 2010

These are questions that every executive should already have answers to as most organizations are already set up this way. Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. If you’re on vacation, who picks up where you left off?

Team 101

Team Activities Social Media Training 101

Social Media Strategery

AUGUST 26, 2010

The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

NOVEMBER 17, 2010

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that. Summit and Gov 2.0 Our social media capabilities resemble the Dandelion model ( page 15 ).

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

APRIL 23, 2012

Paradoxically, organizations continue to look at public relations practitioners – the very people trained in developing and maintaining these relationships that are more important than ever – as little more than an afterthought. "Oh "Oh yeah – we're going to need PR to drum up some media coverage too!"

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? and social media communities have been telling our bosses and clients for years now? Sound familiar? discussion.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

OCTOBER 10, 2011

Secondly, I know that because of these failures, these organizations will most likely write off social media behind the firewall as some sort of snake oil. You don’t have anyone talking about user adoption and community management on the team from the very start.

Microblogging 130

Microblogging Wiki Collaboration iPad 130

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Enable open and transparent communication! Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

SEPTEMBER 28, 2009

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

APRIL 7, 2009

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Camp, will you be able to say that you have: Sought out social media skeptics and opponents in your organization and engaged them?

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. Analysts assist in coordinating, planning and facilitating joint meetings of Academy staff, our Panel members and client organizations. Maintains and executes organization’s social media strategy.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

APRIL 30, 2011

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. Second, the content needs to be consistently updated, which means you have to allocate enough resources to make sure the platform stays relevant and organized.

Wiki 139

Wiki Forums Collaboration Facebook 139

Social Media Strategery

DECEMBER 18, 2012

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Organizations that were loathe to spend any money on something as “soft” as collaboration are now spending millions to create robust internal communities on their Intranets. Dance with the one that brung ya.

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MAY 24, 2010

The system is designed to handle extremely secure communications, while also interacting with the general public and disaster relief workers and organizations. Launched in December 2009, the First Responders CoP is designed to decrease duplicate efforts across the various first responder communities and disciplines.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community. link] A collaborative workplace culture?

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125