Direct Marketing Observations

JULY 19, 2012

To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? 2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. They will blur the lines so much-you won’t know where the value lies.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Simply put, what we do in our communities needs to be validated.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 6, 2010

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. A Ning Like community or Forum solution. Maybe you should just concentrate on one specific social “thing&# that will make your organization better? The most impact?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Social media is altering the how, the when, the why and the who in companies large and small.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

MAY 7, 2010

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214