Adam Cohen

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

If your organization is large, chances are the percentage of customer-facing people is smaller. A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. How many people at your company are trained, equipped and empowered to talk to customers?

Company 231
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265