Social Media Strategery

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Not only that, but if leadership is noticeably absent from the blogs, discussion forums, or communities created in the new platform then they are not reinforcing the use of the tool by modeling the behavior they expect to see – the employee thinks, ‘well the boss doesn’t use it, why should I bother to learn how?’.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Cross-promote.

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Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

At the current pace, I imagine that I’ll soon just be Steve Radick, one member of a 500+ person team of communications professionals, all of whom know how to write a press release, create a corporate newsletter, write a speech, craft engaging blog posts, use Twitter to engage with their audiences, and develop a strategic communications plan.

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The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Become Part of the Online Community Get on LinkedIn. community as Gov 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Don’t just listen – start engaging too. Here’s a good primer on how to get started there.

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