Sherrilynne Starkie

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

Marketing 367
article thumbnail

Ottawa police tweet on the beat

Sherrilynne Starkie

We try all kinds of ways to communicate with the public, meetings, newsletters, traditional media, talking to people we meet and anything else we can think of. Once the Ottawa police start to realise the benefits of engaging in social media communities, the focus of their programme is sure to grow. PLEASE LIKE MY FACEBOOK PAGE.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence. Click here to start to receive my newsletter.

Blogger 389
article thumbnail

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

“In the wake of the terrorist attack, we are taking three steps: strengthening the rules for using Facebook Live, taking further steps to address hate on our platforms, and supporting the New Zealand community. Get our weekly Top Five delivered directly to your inbox with our free weekly newsletter. Photo by Jolanda Flubacher.

LinkedIn 210
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

Marketing 195
article thumbnail

Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Click here to start to receive my newsletter. Related articles.

Study 377
article thumbnail

Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.