Webbiquity SMM

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Just 3% say they communicate with brands using Twitter. (

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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Instead, they want to connect. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Best Quora Guides and Insights of 2011

Webbiquity SMM

Will it go the way of MySpace? But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” Or will it fill a niche and level off?

SEO 146
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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

The brilliant Chris Schenk even came with this very creative idea, creating the hashtag #whereisleslieberland in the process: Hey @TomPick here is my new challenge to the #Twitter community to see if @leslieberland is even a real person. If she is I hope she will be sighted and will reach out to you.

Report 122
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How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Mike Alton updates a detailed post about post promotion, helpfully advising readers not only how to promote their blog posts but also which tactics to avoid or drop, as they are no longer effective; for example, regarding social sharing sites, “The New MySpace no longer allows link sharing. And I have dropped Bebo and Diigo and Viadeo.”

Directory 205
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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# a particular platform loses favor; MySpace comes to mind).

B2B 175