Sherrilynne Starkie

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The Gen Z Frequency: win your copy

Sherrilynne Starkie

Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice).

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand. Groups would represent fans, sponsors, partners and other community influencers. Related posts: Microsoft’s new logo. This article originally posted at thornleyfallis.ca.

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