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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

When you are conversing on social networks, how, what, and when do you disclose your business relationship? It’s also known as Pay-Per-Post , and traditional “fam trips&# for travel bloggers also fall into this category. This can apply to Twitter and accounts on other social networks as well as on blogs.)

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. How to Build Links: The Ultimate Guide : This is one of several really helpful link building guides, covering topics in social media, viral content, guest posting, news, link requests, face to face networking, and much more.

Marketing 264
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

This social media acronym is commonly used to express one’s opinion, but in a way that isn’t rude or overbearing. You’ll most often find this on Twitter or message boards. CMGR: Community Manager. Community managers cultivate a brand’s relationships on social media. SMP: Social Media Platform.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I sent him a message requesting that he create an actual account, and he totally neglected me. And now there are Community Pages!

Facebook 277