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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. Message Boards. If youre part of a professional community or community of practice, consider establishing a common set of standards for how to tag resources you want to share among yourselves. Go to Community Discussions.

Tips 174
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

The study is called “ The structural virality of online diffusion ,” a team effort by Microsoft Research and Stanford University, led by Sharad Goel. Each community forum post earned them about 99 new sales and 48 repeat sales. Community posts had an even stronger influence on blog posts. This study looked at both.

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