Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

They do something I always say is more important than marketing. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. AB: O ur CHOmobile travels the country all year round. We also have a traveling CHOmobile in Australia and the UK! Great product.

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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Janet Fouts explores the benefits of #MindfulSocial.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). in-person elements, such as travel to an event location. Here are some guidelines. Create content?