Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Why was this?

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

OCTOBER 28, 2012

If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). This very simple step would increase ability to follow accurate sources of a story.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

NOVEMBER 10, 2011

Do we want to create community? There are certain audience segments where people have carved out niches for themselves, particularly in travel, Moms and B2B spaces. How can we use social media to support existing mediums and marketing channels? Think about how you would like to be communicated with if you were YOUR customer.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

But, if you’re a travel blogger, then your frequent flier status probably is significant to your influence. Now THAT’S valuable to someone whose trying to create community and takes the reward system idea to an entirely new level. Not so much.

Klout 177

Klout Comparison Influencer Airlines 177