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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. Marketing professionals? What does it all mean? And is it really worth it?

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. How are brands leveraging community? strategies like content marketing and social media marketing are being implemented more. Humanizing.

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Social media management services: 9 agencies your brand should check out

Sprout Social

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.

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The best times to post on Twitter 2022

Sprout Social

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. The highly varied engagement times could perhaps reflect a global audience’s ready engagement with short updates on news and markets worldwide. Consumer Goods.

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