The Marketing Blog
SEPTEMBER 15, 2010
He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. His research interests involve brand communities on social media, social media strategy and consumer behavior on virtual mediums. Filed under: Facebook , Iffort Tagged: Facebook , Iffort , India , Itemperance , research , Social media.
The Marketing Blog
NOVEMBER 26, 2009
Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.
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The Marketing Blog
OCTOBER 1, 2007
36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Here are some nice presentations worth a watch. The scope of my blog-posts span across the Enterprise 2.0
The Marketing Blog
FEBRUARY 20, 2008
10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. A fantastic utility and must add to any marketer’s kitty. Let’s look at the 2 ‘W’s then.
The Marketing Blog
MARCH 2, 2010
. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. Mashable Community’s Opinion Obviously the number of reactions cannot be directly translated to the likelihood of a user joining either of the two networks. ’43′ respondents have voted in favor of Facebook !
The Marketing Blog
SEPTEMBER 7, 2010
43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.
The Marketing Blog
FEBRUARY 5, 2008
44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.
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