Jeff Esposito

DECEMBER 8, 2010

Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Marketers are chomping at the bit to gain ownership or decision rights within the space. With the conversational aspect out of the way, marketers can really do what they do best – market.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? So if it were to go poof, so does your community.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Do you think a post on that would be useful?

CoTweet 36

CoTweet CoTweet Press Release Company 36