Janet Fouts

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145
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Have we got our head in the clouds about the value of online community?

Janet Fouts

If it’s not yours, or if it is, please– for the love of community –pitch in and SAY something! We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Now, I’m one of those old school community people. Of course they’re doing it for marketing.

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How can using social media as an employee help my company?

Janet Fouts

You’ll find a community of other people working in that very same space participating in social media somewhere. Who is the smartest in your community of practice? Research and Development. Look for questions about features your customer base would like to see and be the first to bring it to market. Recruiting.

Company 148
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Grow Your Twitter Following With Chats

Janet Fouts

If you’re an author and you want to learn about how to market your book. Obviously that starts with doing some listening and some influencer research. Be a part of the community, engage people and move the conversation forward. Contact us to see how we can help you build your community through Tweet chats.

Twitter 141
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Social Networking to Advance Your Career

Janet Fouts

Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. LaSandra Brill Sr.

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Secret Formula for Social Media Success? Naaah.

Janet Fouts

To interact with your users and community and listen to what their needs and desires are. You pay attention very closely to what your community wants to do. Even if it’s the latest, hottest, coolest tool you’ve ever seen, if your community doesn’t want to adopt it, it might not be a good fit.