Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JULY 19, 2012

This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 5, 2010

9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. Where are the conversations? Find them. not all SM is external. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 19, 2010

Vendor Research: Once you have identified the criteria by which to evaluate, begin to research which vendors may fit (large agencies, small consultants, big integrators, small off-the-shelf, etc) and develop a preliminary list. 2) evaluate your needs and develop criteria that would best meet those needs.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Though the above graphic refers to adults, children are not too far off from this model.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. The power of community is built into every facet, nook and cranny of the entertainment industry. According to the Pew Research Center , Three-quarters have created a profile on a social networking site and One-in-five have posted a video of themselves online.

Social Media 180

Social Media Smart Phone Apple Video 180